Consumers are very unpredictable which is what makes the marketing world such a competitive and creative one. With the emergence of new technology and methods of interaction, come new challenges for marketers to understand the market and the means of interacting with consumers.
Some of the best minds in the most prestigious internet marketing agency are also struggling to understand and please consumers who keep changing their tastes and preferences. These factors make it very hard to predict which trends will come along to 2019 and which ones will fade away.
But, all hope isn’t lost because though the market is pretty unstable and unpredictable, research indicates that these trends will stick around in 2019. Both marketers and consumers can benefit from these trends which make them effective to both parties.
Influencers are here to Stay
If you’ve been thinking about creating a career in influencing or paying an influencer to get your products out, there is no better time than 2019.
One of the biggest digital marketing agency in Miami has predicted a rise in sales after people have seen a product being advertised by influencers. The research indicates that people are more likely to buy a particular product that has been reviewed by an influential person than just seeing an Ad on the internet or TV.
People are more likely to trust normal people since they feel that they can relate to and trust their views on these products.
Content is Key
The New Year has not changed anything when it comes to the need for great content and pure gold in this area.
Unlike in the past where outbound marketing strategies were more efficient, 2019 comes with a bang in inbound marketing strategies.
Inbound marketing has been said to be the best digital marketing strategy of this year since consumers don’t want to be sold on a product directly rather than a creation of unique content elaborating why this product is superior to others.
If you want to associate your business with the best digital marketing agency in 2019, how about you do some background research and check for strategies that they mostly use to promote their clients’ products.
That will give you a clear indication of whether to settle for them or look for a better option.
Instagram is the New Facebook
We are not saying that Facebook is not a hit anymore, not at all. But compared to the number of daily users on Instagram, Facebook is still a little behind.
The most active age of people on social media are 35years of age, give or take and most of these people are very active on Instagram.
Unlike Facebook, Instagram offers a variety of options for its users such as updating IG TV videos where consumers can watch them vertically and for longer periods.
Youtube
This is no secret. Among unconventional methods of marketing that might be proposed to you by your favorite inbound marketing company includes making Youtube videos to show consumers how your products are used, what they’re used and why they should buy them.
Making videos personalizes the interaction between a marketer, the product and the consumer better compared to other conventional methods. Your clients want to feel connected with you through your products; hence they tend to go for products that they feel more attached to than others.
Chat-bots Will Make Tremendous Strides this Year
Do you know the reason behind your consumer's increases in chat-bot communication compared to Emails or direct messages? Well, the truth is that consumers feel more at ease to communicate with your chat-bot than with you since they can be truthful and genuine with questions compared to a real person.
People fear being judged; hence they do not ask all the questions they might want to during an email conversation with an actual person. Bots are also very effective and respond much faster compared to sending emails. 2019 is showing an impressive rise in the use of bots.
Conclusion
Consumers are your biggest asset, and when you finally know how to reach them, it becomes easier for you and them to interact easily. This, therefore, means that at the end of the day both parties will be more than satisfied. With a good internet marketing agency to back your content up, you will be able to get new business in 2019 more easily than you did in the past year.
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